Then, Now, Forever Viyella Since 1784

Established in England in 1784, Viyella pioneered the creation of a revolutionary, unique blend of the finest merino wool and long staple cotton. The Viyella cloth, spun from this yarn, was the First Branded Fabric in the World encapsulating the perfect combination of high quality, luxury and practicality. Values that remain at the heart of Viyella Today.

A quintessentially British brand, Viyella is associated with innovation, high quality and superb softness.

Viyella has been much imitated but a Viyella original remains as sought after today as it always was.